Incredible Shrinking Products

I produced, directed and researched this investigative report for CBC TV's Marketplace. I was also the interactive/digital/social producer for this story.

I produced, directed and researched this investigative TV report, as well I was the interactive/digital/social producer for this story.

“Incredible Shrinking Products” looks at the sneaky practice used by food manufactures use to hide inflation price hikes: discreetly decreasing the packaging size rather than adjust the price. Televised examples of this practice include popular consumer goods produced by the world’s largest food manufacturers: Nestlé, PepsiCo, Kraft and Heinz.

The story began as a series of blog posts that I conceived and wrote for Marketplace’s blog and shared on its social media platforms. The audience responded with many examples of products, and even mailed them to the show’s production office as proof.

The TV segment proved to be very popular with the Marketplace audience, attracting the highest ratings in the episode’s minute-by-minute ratings, totaling over one million viewers.

The blog series drew a six-figure audience on Marketplace’s digital platforms, attracting over a thousand comments on the show website. Numerous follow-up blog posts proved popular for many years after the segment first aired.

The “Shrinking Products” concept was later expanded to a half-hour full episode of Marketplace in 2015.